India’s Largest Parent-Child Food Quiz Culminates in Mumbai

Mumbai, January 6, 2025: LupinLife, the consumer healthcare division of global pharma major Lupin Limited (Lupin) today announced the successful conclusion of the grand finale of the Lupin Aptivate Achchi Bhookh Quiz, held on 15^th December 2024, at the Holiday Inn, Mumbai. With over 22,000 registrations across 10 cities including Delhi, Meerut, Kanpur, Lucknow, Mumbai, Chandigarh, and Ludhiana, the event advocated the adoption of healthier and happier food habits in a fun and engaging manner.

India’s largest parent-child food quiz, Aptivate Achchi Bhookh Quiz, is a unique initiative by Lupin Aptivate and Slurrp (HT Media Group), supported by more than 500 schools nationwide.

After various regional rounds, the top 12 parent-child duos competed in the semi-final and final rounds held in Mumbai. Celebrity Chef and Actor Amrita Raichand hosted the finals, while Avinash Mudaliar, CEO & Co-founder, HT Labs, with support from Meghashyam Shirodkar, hosted the semi-finals. Milan Bijoy and Bijoy Rajendrababu from Dr. Pillai Global Academy, Mumbai were the winners of the championship, followed by Samkit Gupta and Anjali Jain, St. Soldiers School, Chandigarh, and Avyukt Doshi and Sejal Joshi, Children’s Academy, Mumbai. The winners received laptops, tablets, mountain bikes, smartwatches, premium goodie bags and certificates.

Rajeev Sibal, President – India Region Formulations, Lupin said, “In today’s fast-paced world, ensuring that children develop healthy eating habits is essential for building a healthier generation and a stronger society. Lupin Aptivate, with its Ayurvedic, time-tested ingredients, helps parents naturally stimulate their child’s appetite, enabling them to provide nutritious meals essential for growth and development. The Lupin Aptivate Achchi Bhookh Quiz is our effort to educate parents and children about the critical role nutrition plays in shaping a child’s overall well-being.”

Anil V Kaushal, Business Head, LupinLife said, “At LupinLife Consumer Health, we are committed to empowering parents with innovative solutions like Aptivate, which combines Ayurvedic wisdom with modern needs. Aptivate’s unique blend of natural ingredients stimulates appetite, making it easier for parents to instill healthy eating habits and provide balanced, nutritious meals for their children. Initiatives such as the Achchi Bhookh Quiz, Aptivate Run, and Aptivate Fest are designed to engage families and spread awareness about mindful eating and holistic health. The enthusiasm we have witnessed for this edition of Lupin Aptivate Achchi Bhookh Quiz is truly inspiring, and we remain dedicated to creating meaningful programs that promote the well-being of children.”

Aptivate is an ayurvedic appetite stimulant for children that enables parents to promote healthy eating habits. Over the past three years, the brand has taken significant steps in this direction through various initiatives under Achi Bhookh campaign such as the Aptivate Champion Run, the Hindustan Times School Quiz, Aptivate Achchi Bhookh Fest, and now Lupin Aptivate Achchi Bhook Quiz.

About Lupin
Lupin Limited is a global pharmaceutical leader headquartered in Mumbai, India, with products distributed in over 100 markets. Lupin specializes in pharmaceutical products, including branded and generic formulations, complex generics, biotechnology products, and active pharmaceutical ingredients. Trusted by healthcare professionals and consumers globally, the company enjoys a strong position in India and the U.S. across multiple therapy areas, including respiratory, cardiovascular, anti-diabetic, anti-infective, gastrointestinal, central nervous system, and women’s health. Lupin has 15 state-of-the-art manufacturing sites and 7 research centers globally, along with a dedicated workforce of over 22,000 professionals. Lupin is committed to improving patient health outcomes through its subsidiaries – Lupin Diagnostics, Lupin Digital Health, and Lupin Manufacturing Solutions.

To know more, visit www.lupin.com or follow us on LinkedIn https://www.linkedin.com/company/lupin

For further information or queries please contact:

Rajalakshmi Azariah
Vice President & Global Head – Corporate Communications, Lupin
rajalakshmiazariah@lupin.com