At Lupin, our commitment to patients goes beyond words; it defines who we are and what we stand for. Our Patient Support Programs (PSPs) reflect our purpose-driven approach by enabling awareness, early diagnosis, treatment adherence, and long-term disease management for healthcare across chronic, acute, and preventive needs in India. Our PSPs encompass the use of technology, AI, and a personal connection to ensure reach and impactful care.
Here are our Patient Support Programs.
HuMrahi is our patient support program for diabetes and cardiac care, supporting 200,000+ patients in FY25. The program offers personalized counseling, health monitoring tools, free medicines and tests, and access in 12 Indian languages. Through 10,000+ health camps, HuMrahi has screened over 75,000 individuals, advancing chronic disease care across India.
JAI (Joint Airways Initiative) is India’s first digital asthma education platform, guiding patients on the correct use of inhalers and disease management. Addressing India’s high asthma burden, JAI plays a vital role in improving respiratory health outcomes. To date, 55,000+ patients have been enrolled under this program.
NovaShakti focuses on empowering women against heart diseases through awareness, early diagnosis, and access to care. The program has reached 25,000+ patients, engaged 6,000+ healthcare professionals, and screened over 2,000 women. With a vivid campaign featuring popular female boxer Mary Kom and through active digital engagement, NovaShakti builds a strong community focused on women’s heart health.
SAARTHI is a mental health support platform designed for healthcare professionals and patients. Through its ‘Say Yes to Life' campaign, patients receive consistent care. The platform uses multi-lingual tools to strengthen patient–doctor dialogue, and manage conditions such as stress, anxiety, and depression. SAARTHI supports improved treatment outcomes and enhances mental well-being nationwide.
Prothsahan is our flagship breast cancer awareness program, promoting early detection and community education. Partnering with renowned women from various fields, the program has engaged communities through expert-led Facebook live sessions over three years. Prothsahan highlights survivor stories and treatment insights to encourage timely intervention and better outcomes. Lupin’s breast cancer screening initiative, in partnership with Niramai, leverages AI‑based Thermalytix™ for early, non‑invasive detection, conducting 65 camps in FY25 to screen 2,500 women and expand access to certified, accurate oncology diagnostics.
Launched in 2021, LivAlert focuses on liver health awareness and early detection in India, where liver-related disorders affect a significant population. The Screen–Detect–Treat initiative has tested 130,000+ patients and engaged 1,200 healthcare professionals through 11,000+ camps.
Through our Patient Support Programs, we aim to continue empowering patients and strengthening healthcare access at the grassroots level in India. We are committed to improving outcomes through efficient diagnosis and intervention, driven by our steadfast innovation, collaboration, and compassion.
