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The consumer today is health conscious, highly informed and globally connected. For common conditions, they trust OTC medications and consider them to be the first line of defence, which are safe and effective.

In USA and Europe, 8 out of 10 consumers use OTC medications. In India, the number is rising since people are moving towards self-medication owing to the ease of access to information about these medicines.

The self-medication trend is global and even the World Health Organization is recognizing its importance. One of the primary reasons people are moving towards self-medication is that it saves the time and money spent on expensive consultation, especially for common conditions.

Physicians support the self-medication trend for common conditions since it saves their time and helps them concentrate on the diagnosis and treatment of more serious disorders.

They have thus accepted OTC as a first trusted line of defence for non-serious ailments. The overall shift in the consumer’s mentality from curative to preventive treatments is a boon for the OTC market. The shift from the “do good” treatments to the “feel good treatments” is evolving, i.e., from segments such as medications and other problem-solution products to VMS and dietary supplements, health-promoting foods and other health products.

ABOUT LUPINLIFE CONSUMER CARE

The formation of the LupinLife Consumer Healthcare division is the first time this label has been used, to spearhead our venture into the OTC space. The rapid growth of the OTC segment in the Indian pharmaceutical market was imperative for us to enter the OTC segment as the vertical has been steadily growing over the years in the country.

Our business philosophy is based on the sustainable business model of Rx to OTC products & Direct OTC, differentiated offerings addressing unmet consumer needs & desires and aligning them with Lupin’s core values.

Today’s life is full of challenges and as priorities change our health takes a back seat taking a toll on our productivity. Lupinlife products play a role of an enabler to consumers to remove or manage health obstacles which can be a hindrance to achieve their goals or aspirations.

Strength of our offering is backed by science, so Lupinlife is all about ‘Life inspired by science’. Our endeavour is to offer products to consumers which make them feel at their best at all times and encourage to be more progressive in life.

OUR OTC PRODUCTS

Softovac

Softovac, entered the OTC segment in mid-2017, marks Lupin’s foray into the fast-growing Consumer Healthcare sector. It has been recognized by The Economic Times in their list of 'Promising Brands of 2018'. Softovac is a bowel regulator and is the only brand in this category to be featured on the list of ET ‘Promising Brands of 2018'. It is formulated from 100 percent natural actives that are scientifically known to provide effective relief from constipation and irregular bowel habits. Softovac is available in 3 different variants such as Softovac (Regular), Softovac-SF (Sugar Free), and Softovac-O (Orange).

Lupizyme

Lupizyme's pro-body formula with alpha amylase and pepsin simulates the body's natural digestive process and provides effective relief from indigestion, bloating, stomach pain, and gas. It is also available in a sugar-free variant.

Aptivate

Aptivate contains the goodness of nine Ayurvedic ingredients that help in stimulating hunger naturally and ensures the intake of adequate nourishment in those advancing years. Aptivate has Ayush Mantralaya recommended ingredients for immunity, which is one of the most essential health requirements today to protect us from infections caused by viruses, bacteria, dust, and germs. Guduchi is a key ingredient along with Amla, Pipali, Jeera, which are a total of nine such herbs that are recommended by Ayush for immunity. Aptivate is also the No.1 doctor’s trusted brand in the natural appetite stimulant space. For decades, doctors have prescribed Aptivate as a safe and natural solution to activate and regularize appetite for children. Aptivate, apart from being an Appetite Stimulant and Immunity Booster, also promotes digestion, helps in weight gain, relieves constipation, destroys intestinal worms, and reduces Kapha. Therefore, for children, Aptivate is a natural solution to multiple problems and it comes with a delicious pineapple flavor that kids love to consume.

Lupisafe

Lupisafe has a range of personal hygiene products, containing 70% alcohol to kill 99.9% germs. Lupisafe Hand Sanitizers are enriched with the goodness of Aloe Vera to keep your skin moisturized, nourished, and safe, and is recommended by WHO. Lupisafe Alcohol Wipes kill 99.9% germs, they are enriched with Aloe Vera, Vitamin E, and Tea Tree Oil that cleanses, moisturizes, and protects your skin. These wipes are safe for use on hands, gadgets, and surfaces.

Corcal

A unique calcium supplement specially for women, enriched with naturally occurring coral calcium. Corcal Bone & Beauty is also powered with 74 trace minerals. A consistent intake of Corcal for 6 weeks is proven to strengthen bones and nails and reduce hair fall for women. It significantly improves skin’s glow, elasticity and firmness, putting you on the road to a stronger, healthier, more beautiful you.

VBath

V-Bath is an intimate hygiene cleanser for women, enriched with the goodness of aloe vera and milk protein. It gently cleanses and moisturizes the intimate area and helps in maintaining the vagina's natural pH balance. V-Bath is dermatologically tested and gives 100% reduction in odor, irritation, and itchiness in just one week.